Here at
Macworld in San Francisco, CA, we had a chance yesterday to sit down with Boinx Software CEO Oliver Breidenbach, both to hear about
the new BoinxTV Home, and also to chat about how the company is doing two weeks into the Mac App Store. The company has been quite aggressive with Mac App Store releases, with everything from the $17 utility
Mousepose, going all the way up to the $500 full version of
iStopMotion Pro. Breidenbach says that App Store sales are going "great" -- while Apple's review process is taking significantly longer than the iOS store (though he suspects that's simply because it's so much newer), what he's seeing is that App Store revenue "looks as if it's on top of existing channels." That is, customers on the Mac App Store aren't the same customers buying Boinx Software through the company's website or other partners, which means that Mac App Store sales, right now, are brand new income.
"But," Breidenbach continues, "I don't think it's going to stay that way."
Continue reading Boinx Software's early push on the Mac App Store
Boinx Software's early push on the Mac App Store originally appeared on TUAW on Thu, 27 Jan 2011 13:00:00 EST. Please see our terms for use of feeds.
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CommentsSource: http://www.tuaw.com/2011/01/27/boinx-softwares-early-push-on-the-mac-app-store/
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